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Overview: Smartphone Market in Germany
The smartphone market in Germany is large and mature, with a high percentage of adults using smartphones in their daily lives. Despite the market being well-established, many consumers continue to replace their devices regularly, keeping demand steady for new smartphones. Annual smartphone sales in Germany reach tens of millions, reflecting the country’s tech-savvy population.
The market tends to favor mid-range and high-end devices rather than low-cost options. Consumers prioritize battery life, camera quality, software updates, and overall build quality when selecting a smartphone.
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